With a 12% increase in the number of players in 2020, the NPD Group study shows that mobile gaming is the most popular gaming platform in the world, especially since the arrival of COVID-19.
Several studies published since the beginning of the month attest to an unprecedented success for the video game world in 2020. Indeed, the global pandemic and the numerous lockdowns around the world have allowed people to find even more time to play. , whether on PC, console, or even on mobile. A recent report from the NPD Group in collaboration with Sensor Tower has shown that mobile gaming has also seen a significant increase in profitability., playing time and players. They surveyed American and Canadian players to come up with these statistics. They estimate that in Canada and the United States, there were a total of 303.7 million mobile gamers in 2020, including 238.7 million active gamers, which marks a 12% increase from 2019. They also established an increase in average playing time of two hours per day, from six to eight hours per day. 35% of participants admitted that this increase was due to periods of confinement.
Mobile gaming does not appeal to the same audience as console or PC games, since it can potentially reach everyone with a smartphone, not a particular segment of the population. It is therefore a much more accessible area of the video game industry. The study shows an increase in the number of players in all age groups: + 17% for those over 45 and + 9% for children from 2 to 12 years old. Mat Piscatella, an analyst at NPD Group, explains that the popularity of mobile gaming “does not only come from its accessibility and availability, but also from the incredible variety of mobile games available” . Another report is expected to be made available next week detailing the revenue increase for the mobile gaming industry in 2020.
Source: Games Industry
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